CourtSync

Overview

The brief: conceptualize, design and launch a new headphone product. Beyond the user experience, that meant crafting a brand narrative, designing the physical product with AI tools, and building a launch website that tells a story and builds anticipation, simulating a real-world launch where visual design, branding and storytelling capture the market’s attention.

Deliverables

1. 01

   Branding & Strategy

   A complete brand identity with a clear reason to exist.

   • Company name and logo
   • Company backstory
   • User persona
   • Value proposition
2. 02

   Product Design

   An earbud concept brought to life with AI tools.

   • Earbud concept
   • 3–5 AI-generated renderings
   • Lifestyle shots in context
3. 03

   Software Design

   A simple companion app that reflects the brand.

   • 2–3 key app screens
   • Settings and controls
4. 04

   Launch Website

   A responsive landing page that builds anticipation.

   • Product story
   • Key features
   • Pre-order
5. 05

   Launch Talk

   A scripted presentation that simulates a live launch event.

   • Brand and product
   • App and website
   • Launch slides

Branding & Strategy

Brand concept

CourtSync embodies synchronization between athletes, movement and performance. The name and design reflect the idea of connecting mind and body through intelligent audio technology.

The brand voice is bold, athletic and modern, made for serious court athletes who thrive on precision and rhythm.

• Bold
• Athletic
• Modern

Focus. Perform. Recover.

• Pulse Green3ADE6B
• Charged LimeBFFF65
• Sync Blue015AFF
• Refreshed WhiteFFFFFF
• Core Black000000

Focus.
Perform.
Recover.

Logo

The wordmark combines strength and motion

1. 01

   Strength

   The bold, geometric typeface represents stability and power, echoing the structure and discipline of athletic training.

2. 02

   Motion

   The italicized “SYNC” adds movement and forward momentum, symbolizing speed, energy and technological innovation.

3. 03

   Mark

   The “CS” abbreviation is a compact logo mark that adapts easily to app icons, the earbuds themselves and apparel.

Color palette

Each color represents a stage in the athlete’s performance cycle: focus, perform, recover. Together, the palette blends sport energy with tech intelligence: bold but clean, athletic yet futuristic.

Overall brand message

CourtSync is where human performance meets intelligent design.

The brand empowers athletes to move in sync with their training, through data, rhythm and recovery, creating a seamless feedback loop between body and technology.

User persona

Who CourtSync is for

Rachel Smith

Age

18

Education

High School

Location

Missouri

Sport

Club & High School VB

Lifestyle

Practices 5–6 days a week, balancing intense training with school. Travels for matches and tournaments. Uses gear that supports peak focus, precision and endurance on and off the court.

Goals

• Stay mentally sharp and physically prepared year-round.
• Improve athletic performance and track progress.
• Use tech that simplifies rather than complicates training.
• Prepare for higher level training.

Frustrations

• Struggles to find useful tools that balance performance and rest.
• Switching between multiple apps for warmup, coaching and recovery is a hassle.
• Earbuds that fall out of the ears mid workout.

Product Design

SyncPros earbuds were designed with AI tools, with secure ear hooks for athletes whose earbuds fall out mid-workout, and come in five colorways.

• Sweat & Water Resistance

  Earbuds are durable enough to transition seamlessly to the court.

• Hyper-soft Cushioning

  Enables true all-day wear comfort by eliminating common pressure points while allowing precise customization for any ear shape.

• Secure Flex Hook

  Guarantees a non-slip, secure fit that stays put through intense movement.

• Intuitive Sync Touch Control

  The outer surface of the earbud is a customizable touch interface that registers multi-tap and swipe gestures.

Software Design

Wireframes

I started on paper, sketching the home screen, earbud settings and the three training modes: Focus, Train and Recover. The notes capture early decisions, like Aero analyzing movement and speaking real-time feedback directly to the athlete, and connecting focus tracks to Spotify or Apple Music.

App

The CourtSync app

• 

  Home screen is an overview of the athlete’s progress, showing today’s progress and logged sessions from the week with improvement.

• 

  Focus Mode helps athletes warm up before with breath pacing, guided stretches and curated playlists to enhance performance.

• 

  Perform Mode uses AI to track form, pace and heart rate in real time, while giving the athlete feedback in their ear.

• 

  Recover Mode supports post-training balance with guided cooldown videos, recovery yoga and relaxation tools.

Your AI training & performance coach

With Sync Pros, your AI trainer Aero keeps you connected to your goals, offering real-time insights that help you stay focused, push harder and recover smarter. Aero learns your rhythm: tracking your focus, guiding your performance and helping you recover.

• Real-Time Form Analysis

  Advanced motion tracking provides instant feedback on technique and movement efficiency.

• Adaptive Training Zones

  Dynamic heart rate optimization keeps you training in the ideal zone for your goals.

• Intelligent Programming

  Personalized training plans that evolve based on your progress and performance data.

Try the App

Tap through the CourtSync app prototype, from the home screen to each training mode.

Things to try

• Check today’s progress and recent sessions on Home.
• Switch between Focus, Perform and Recover in the tab bar.
• Toggle noise cancelling and transparency in the audio settings.

Open the prototype full screen ↗ (opens in a new tab)

Launch Website

A responsive landing page that introduces SyncPros, tells the story behind the product, highlights its key features and lets athletes pre-order.

courtsync.com